THOUGHTS ON VIDEO PRODUCTION
by Graham Sharp, CEO, of Broadcast Pix
This year we will continue to see an increase in the use of video in all walks of life, which will drive an appreciation of ‘quality’ as content creators continue to try to differentiate themselves.
By trying to emulate the broadcast-quality content we see on our TVs each day, video producers everywhere are demanding professional-grade tools. So, we as an industry must continue to make these tools available and easy to use for non-broadcast trained operators.
I believe the “next big thing” is the empowerment of content creators of all skill levels by making professional tools easy to use. Let’s focus on providing simpler, better ways to create and produce professional-looking programming without expensive training and equipment. Equipment that is simple to install and easy to operate by anyone.
In 2023 and beyond, let’s refocus our attention on simplicity – let’s truly democratize video production.