FLORMARTZ WILL BE AT NAB SHOW 2026

The company will be present at the Las Vegas show with a distinguished team to bring all the latest news from its distributors to its entire reseller network.

FlorMartz, the master distributor for the professional audiovisual industry, will have a prominent presence at the NAB Show 2026, solidifying its position as one of the leading providers of technological solutions in Mexico. They will analyze the trends being generated by our rapidly evolving industry and seek to bring the best selection of brands and products to the country for the development of the professional audiovisual sector. FlorMartz will also strengthen international ties and plan an expansion strategy in the Latin American market, as it has been doing for several years.

Representing and responsible for managing business in the region for brands such as Blackmagic Design, Maxon, OSBOT, Ozen, AIDA Imaging, E-Image, Canare, Anton Bauer, Marshall, Fujifilm, vMix, and MEIKE, Víctor Flores, president of FlorMartz, stated, “Throughout the entire NAB Show 2026 in Las Vegas, we will have a team of professionals on the floor to conduct exclusive tours of the booths of our represented brands for both our distributor network and strategic clients. We aim to showcase the latest technological innovations and hold meetings to analyze how best to provide comprehensive support for each brand’s market development, offer technical advice, and explore the emerging trends. This will give each visitor a forward-looking perspective on the future of these manufacturers.”

A WHOLE TEAM OF PROFESSIONALS AT NAB SHOW 2026

As a result of the company’s sustained growth, FlorMartz has just added a technical specialist to the team to further integrate the Blackmagic ecosystem with lenses and tripods, “and perhaps even expand with Tilta. It’s a distribution channel we’re actively pursuing and which has yielded positive results.”

This technical team, which joined the company this year, aims to be fully integrated with the products at NAB Show and to discuss the benefits of this ecosystem being developed by the master distributor with customers.

“And within our business area, we’ll have two specialists at NAB Show to evaluate new channel partnerships as they open up in the country,” adds Flores.

BLACKMAGIC UPDATE

With all the new products it will be showcasing at NAB Show a week before the event, Blackmagic Design, one of the leading brands distributed by FlorMartz in Mexico, will have its entire team on hand to assist the Mexican public.

Regarding Blackmagic Design, FlorMartz has maintained significant sales levels with its distributors in the country, demonstrating the professional work being done to support each of them. This includes organizing events that have been a staple throughout Latin America for years, such as the Blackmagic Tour and Blackmagic Week, which have already taken place in major cities across the country. Karla Roblero, the executive in charge of public relations between Blackmagic Design and the distributor network in Mexico, will be present at the manufacturer’s booth.

ADDED VALUE AS A MASTER DISTRIBUTOR THAT FACILITATES BRAND ENTRY INTO THE MEXICAN MARKET

Having a master distributor in Mexico has become almost a necessity for any manufacturer, especially given the current market conditions. The Mexican government, like many others in Latin America, is constantly changing its import requirements. In Mexico’s case, “we’ve experienced significant changes in customs regulations since January 1st of this year, for example, with digital documentation. The government is again requiring updates to the standards for all products with Bluetooth. All the work we do helps any brand establish a presence for their products in Mexico. Having a company that manages all this bureaucracy and these government-imposed procedures guarantees the smooth flow of sales for these brands in Mexico,” stated the president of FlorMartz.

These problems of imposed regulations Other brands in our industry are also receiving these permits from the Mexican government, which makes having a master distributor who handles all the paperwork correctly all the more important, thus facilitating the entry of products for resellers. “Doing everything correctly on a legal level is bringing benefits to both the Mexican and American sides, for example, lower prices. This allows Mexico to offer more competitive prices than many regions globally, thanks in part to the collaborative work between Blackmagic and FlorMartz, ensuring that all resellers have plenty of product to offer and sell to their end customers.”

AT THE FOREFRONT OF THE MEXICAN AUDIOVISUAL INDUSTRY

FlorMartz plans to use NAB Show as a platform to connect with key players in the global market, forging alliances and holding meetings to project growth in the local market for manufacturers. “We aim to create opportunities for all of them, strengthening international industry innovation within the Mexican market, and maintaining our commitment to developing the best audiovisual ecosystem for the audiovisual industry. Our clear policy is to continue expanding our presence and consolidating our position as a leading master distributor for both Mexico and the rest of the region,” concluded the president of FlorMartz.